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The Boob Book Project

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ALL-OVER MOISTURIZING BODY BALM

Art Direction + Branding + Packaging Design + Microsite 

Lettering + Print & Digital Promotional Assets

The high-quality, vegan skincare company Sade Baron partnered with the inspiring body confidence movement, 'The Boob Book Project'  to release a limited-edition version of their best-selling moisturizing body balm featuring the signature, all-over, strech-mark fighting superpower!  We worked together to develop branding components, providing art direction, designing promotional material, along with creating a microsite, animated gifs and various social content. The Boob Book movement was featured on various local and national nightly news after the release, and a large influx of unique visitors along with select influencers highlighted the product and the movement, which led to the limited run being sold out in only a few weeks! We call that a success.

 

@sadebaron @theboobbook @evdesign 

Art Direction: Angela Lytle (Avolve Creative)

Photographer: Yvonne Stanley (Elevated Vision)

www.sadebaron.com

www.theboobbook.com

AUGUST 2019 CBC NATIONAL

AUGUST 2019 CTV

AUGUST 2019 GLOBAL

AUGUST 2019 NARCITY 

AUGUST 2019 BLOGTO

AUGUST 2019 CP24

AUGUST 2019 THE STAR

AUGUST 2019 PRESS READER

AUGUST 2019 CITY NEWS

AUGUST 2019 BEJSMENT-RUSSIA 

AUGUST 2019 NEWS DAILY

AUGUST 2019 METRO MORNING

© 2019 by AVOLVE CREATIVE. All Rights Reserved.