The high-quality, vegan skincare company Sade Baron partnered with the inspiring body confidence movement, 'The Boob Book Project'  to release a limited-edition version of their best-selling moisturizing body balm featuring the signature, all-over, strech-mark fighting superpower!  We worked together to develop branding components, providing art direction, designing promotional material, along with creating a microsite, animated gifs and various social content. The Boob Book movement was featured on various local and national nightly news after the release, and a large influx of unique visitors along with select influencers highlighted the product and the movement, which led to the limited run being sold out in only a few weeks! We call that a success.

@sadebaron @theboobbook @evdesign 

Art Direction: Angela Lytle (Avolve Creative)

Photographer: Yvonne Stanley (Elevated Vision)

www.sadebaron.com

www.theboobbook.com

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