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The Boob Book Project
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ALL-OVER MOISTURIZING BODY BALM
Art Direction + Branding + Packaging Design + Microsite
Lettering + Print & Digital Promotional Assets
The high-quality, vegan skincare company Sade Baron partnered with the inspiring body confidence movement, 'The Boob Book Project' to release a limited-edition version of their best-selling moisturizing body balm featuring the signature, all-over, strech-mark fighting superpower! We worked together to develop branding components, providing art direction, designing promotional material, along with creating a microsite, animated gifs and various social content. The Boob Book movement was featured on various local and national nightly news after the release, and a large influx of unique visitors along with select influencers highlighted the product and the movement, which led to the limited run being sold out in only a few weeks! We call that a success.
@sadebaron @theboobbook @evdesign
Art Direction: Angela Lytle (Avolve Creative)
Photographer: Yvonne Stanley (Elevated Vision)
AUGUST 2019 CBC NATIONAL
AUGUST 2019 CTV
AUGUST 2019 GLOBAL
AUGUST 2019 NARCITY
AUGUST 2019 BLOGTO
AUGUST 2019 CP24
AUGUST 2019 THE STAR
AUGUST 2019 PRESS READER
AUGUST 2019 CITY NEWS
AUGUST 2019 BEJSMENT-RUSSIA
AUGUST 2019 NEWS DAILY
AUGUST 2019 METRO MORNING